Holloway is currently on loan at League One club Oldham Athletic until the end of the season after joining from Wycombe in February.
The 23-year-old has played an instrumental role in helping Oldham secure survival in League One since his arrival at the club with several impressive performances, and the club would like to him on a permanent basis.
Holloway has scored two goals in 10 appearances for Oldham and his stellar displays have brought him to the attention of clubs higher up the football pyramid.
Holloway is out of contract at Wycombe this summer and he seems set to leave Adams Park on a free transfer alerting his suitors.
Rangers are looking to bolster their attacking options as they prepare for life back in the Scottish Premiership next season and they have had scouts keep tabs on Holloway.
Wigan are long-term admirers of Holloway and they see him as a key addition to their plans for next season as they close in on promotion back to the Championship.
Rotherham are also weighing up a move for Holloway as they aim to strengthen their squad for next season.