The Austria international captain used wordplay to create an eye-catching brand name.
Following his move from Bundesliga outfit Schalke on a free transfer last summer, he has become an integral part of the team’s surprise mount on the Premier League title.
Composed in possession, defensively aware and a willing battler, the Austrian left-back has been warmly welcomed by the East Midlands faithful this term.
Combined with a friendly manner, quirky sense of humour and ambition to become an NFL kicker, as reported by ESPN, Fuchs has quickly claimed cult status at his new club.
And it now appears the left-back is eager to take advantage of his recently acclaimed stardom by forming his own clothing line, titled: #NoFuchsGiven.
The ‘About Us’ section on his website NoFuchsGiven.com claims: “#NoFuchsGiven is about being brave and bold. It’s an exciting, dynamic way of life that sets you out from the crowd. If you are these things then #NoFuchsGiven is for you.”
The brand is limited in variety with only two t-shirts and a hoodie currently available for sale. The colour black is a mainstay of all the garments with a bright orange cracked skull brandished across the front of the hoodie. One t-shirt features a miniature skull, with the other featuring his hashtagged label name across the chest.
Should the 30-year-old help Claudio Ranieri’s side pull off a sensational trophy lift in the coming weeks, it’s likely we’ll be seeing plenty more of Fuch’s name on clothes around Leicester.