According to a report in Thursday's Sun newspaper, Bournemouth are hoping to complete a £3m deal for Reading midfielder Oliver Norwood - despite Eddie Howe's alleged scouting trip to Leeds United in midweek.
But with Leeds reportedly seeking £10 million for Cook, Norwood, who operates in the 19-year-old's central and attacking midfield roles, may be seen as a cheaper alternative.
Norwood, who began his career with Manchester United, moved to Reading in 2014 from Huddersfield Town and has made 40 league appearances for the struggling Royals this season, contributing three goals and eight assists.
That is two and six more respectively than Cook has managed from an identical number of matches.
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However, at six years Norwood's junior, there is plenty of time for Cook to develop these areas of his game and his recently-awarded Football League young player of the year status suggests he'll do just that.
Of course, with only 14 months remaining on his Elland Road contract, the England Under-19 star's future at the club is by no means certain, especially with Everton, Stoke City and other Premier League clubs thought to be circling.