Massimo Cellino makes honest admission about his less-than-upfront method of firing managers

The Leeds United owner reveals he becomes "a coward" when he has to dismiss a head coach, and normally gets somebody else to do the deed for him.

Leeds United owner Massimo Cellino has lifted the lid on how he goes about firing a manager once he has made the decision to do so, revealing in an interview with the Telegraph that he rarely has the bravery to tell the coach himself.

Cellino has been a controversial figurehead at Elland Road ever since taking charge of the club in 2014, both for his record of burning through managers and for his outspoken nature and clash with Whites supporters.

After going through 36 head coaches in 22 years in charge of Cagliari, the Italian has hired six managers in a little over two years at the helm of the club, with one of those, Neil Redfearn, serving two brief spells in charge.

However, despite his ruthless reputation, the 59-year-old insists that he does not enjoy hiring and firing, and admitted to the Telegraph that he is normally to afraid to wield the axe himself.

Cellino revealed: "I become a coward. I’m embarrassed. I don’t want to tell them. I don’t know which way to tell them. Most of the time I call someone else and ask them to do it.

"I know that’s not the best thing to do but I’m ashamed. But they go away with a pocket full of money and I’m the bad guy? What the f***?”

The Italian has presided over some truly disastrous brief reigns of coaches at Elland Road, such as the six-game experiment with non-league coach Dave Hockaday, the 32-day winless time of Darko Milanic, and the spell of Uwe Rosler, whom Cellino later said he knew would not last after just a week in the job.

If current boss Steve Evans survives until the end of the season, he will be the longest-serving manager to have been hired by the owner, but that is something which is far from assured.

However, Evans has led the club to something of an upturn in form in recent weeks, with the 3-2 win over Reading on Saturday following on from a 2-1 victory at Birmingham City in midweek as the Whites climbed into the top half of the Championship table.

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