Rangers manager Mark Warburton has told The Times that he expects a shake-up of European football is coming, and wants his club to be part of it.
He believes global conglomerates will outbid Sky and BT on their current TV deals, and this will influence desire to see so called 'big clubs' shown as much as possible.
Warburton adds that if Leicester, West Ham and Tottenham all reach the Champions League this season by finishing in the Premier League top four, then changes could take place sooner rather than later.
Leicester are already assured of their place in next season's Champions League, while Spurs seem near certainties, with West Ham outsiders to finish fourth.
Warburton said: "Sky Sports and BT are relatively small players in global terms, but if Google or Amazon bought the rights and started streaming games to billions of people around the world they would want a guarantee of the biggest clubs. It may not feel right, but if Leicester, Tottenham and West Ham end up in the Champions League next season I think there could be ramifications even sooner.
"The challenge for Rangers is to make sure we’re part of that conversation when it happens. We’re never going to join the [English] Premier League, but a European League could be a possibility."
Warburton raises an interesting point about the power of global companies in terms of television rights, with Twitter last month agreeing a deal to stream certain NFL games from next season.
Yet to suggest the companies will be able to effectively exert influence over the format of competitions, is taking it a step further.
Big clubs may want to be in the best positions, but they must achieve success on the pitch to merit it. One must only look at Leeds United wallowing in Championship mad-table obscurity to realise that a well supported team with a rich history means nothing, and the big Premier League clubs like Liverpool, Manchester United and Chelsea who have under-performed this year, are owed nothing.