Michael Appleton is hopeful that the forward will stay with the club next season.
Oxford United attacker Kemar Roofe is certainly looking like a hot commodity for the summer.
The former West Bromwich Albion star has been a massive success at the Kassam Stadium and the interest of Sunderland and Forest has not come as a surprise to his manager.
Michael Appleton, who is hoping to guide Oxford to promotion to League One, had this to say regarding Roofe’s future in an interview with BBC Radio Oxford:
Roofe made a permanent switch to the Kassam Stadium in the summer from West Brom following a loan spell last season.
"He obviously sees it as he made a drop down from a Premier League club.
"But sometimes you have to make those calculated decisions. You have to take the risk to get the reward that comes with that. He's backed himself as a player and hopefully he'll back himself next season with Oxford United."
The 23-year-old, deemed not good enough by West Brom, has scored an incredible 25 times in all competitions this season and put Swansea City to the sword in the FA Cup.
Sunderland are looking for some attacking firepower to help out Jermain Defoe whilst Nottingham Forest will be looking to bring in a new face or two to revamp the side after a shocking end to the current campaign.
Roofe would be perfect for both clubs and it seems he has the desire to play at a higher level.