Wolverhampton Wanderers' new sponsorship announcement has not gone down well.
Wolverhampton Wanderers have announced their new main club sponsor ahead of the 2016-17 campaign - and it hasn't gone down well.
Short-term finance providers The Money Shop are to replace Silverbug in an agreement that will last a minimum of three years.
And based on some of the responses on Twitter, the decision could cause the Championship side a significant loss of revenue in the meantime.
The announcement should come as little surprise, with The Money Shop's name already emblazoned on Molineux's Sir Jack Hayward stand.
It is not the first time one of English football's most high-profile club's has faced criticism for its choice of sponsor, with Newcastle United and Blackpool entering agreements with pay-day loans company Wonga in recent years.
And Wonga competitors Quick Quid struck a deal to sponsor Bolton Wanderers three years ago, only for the Lancashire club to pull the plug following protests.
Earlier in 2013, Sheffield Wednesday chairman Milan Mandaric revealed the club had refused an approach to be sponsored by an unnamed pay-day lender, which would have netted them 25 per cent more than their existing agreement.
Mandaric, who departed Hillsborough last year, told The Independent: "We felt the business model the company operates was not one with which we were comfortable to support as our main partner.
"In addition, we take great pride in our standing as a community focused football club and believe this partnership would not have been welcomed by the majority of our supporters."