West Ham co-chairmen David Gold and David Sullivan, and vice-chairman Karren Brady often offer their opinion on the team's matches, results and performances in public.
Keys believes that this makes it difficult for managers at the Boleyn Ground, and he has also claimed that the Hammers are playing the way they did under Sam Allardyce.
The former Sky Sports presenter, though, has made it clear he has been impressed with manager Slaven Bilic, who has been in charge of the team since the summer of 2015.
“In my opinion there are still playing the way they did under Allardyce; they still hit more long balls than anyone else in the Premier League but obviously Bilic has done a fantastic job,” Keys told Sport360.com.
“It is a difficult club to manage because everyone behind the scenes, from David Gold to David Sullivan and Karren Brady, has an opinion they are not shy of sharing and sometimes that is not very helpful.
“There are certain clubs where if the manager played for them it definitely helps and I think that is part of why Bilic has been so impressive. He knows from his playing days there what the club is about and what is expected.”
While Keys does have a point about Gold, Sullivan and Brady, the fact that the trio are not shy to share their opinion shows how much they care about the club.
Gold, Sullivan and Brady are all football fans and know the game, and it makes perfect sense for them to share their views.
It shows that the West Ham chiefs care about the club and about results, and fans must surely love that.