The Palace chief believes West Ham provide the perfect transfer-market example.
Indeed, he referenced West Ham's signing of Dimitri Payet, as well as Leicester City's purchase of N'Golo Kane, as examples of how Palace and other clubs can succeed without spending fortunes.
Parish told the Standard: "There are the little nuggets out there like N’Golo Kante and Dimitri Payet that you need to uncover. There is a mindset that the more money you spend, the more chance you have of winning.
"It has not panned out like that this season. You cannot be frightened of spending the money if it is the right player. But it is about finding good players.”
It's bewildering how so many teams passed up the opportunity to sign the Hammers playmaker.
Crystal Palace, though, signed their own reasonably priced talisman in Yohan Cabaye over the summer.
With Palace, the problems seem less to do with recruitment, even though they could have done more in January. As both West Ham and Newcastle United fans have been at pains to point out this season, Alan Pardew is looking more and more like an 'impact manager,' someone who lacks long-term consistency.
Palace play Norwich City this weekend, while West Ham face Arsenal.