Ex-Celtic manager Neil Lennon has told Sky Sports that Rangers' promotion back into the Premiership is "really good" for Scottish football.
Mark Warburton's side beat Dumbarton 1-0 on Tuesday to seal a promotion which had looked on the cards for some time, with the Gers boasting a 17-point lead at the summit of the Scottish Championship.
With it, comes the return of Scotland's famous Old Firm derby as the Hoops look forward to up to four derbies next season - something which both sets of fans have been starved of more or less since 2012.
But Lennon claims that the suits at both clubs will be delighted with Rangers' comeback as the prospect of increased revenue becomes probable, with added money coming in for television rights and such.
"I think it will be a good selling point for the game in Scotland again. I think it has been a hard sell in terms of TV rights and it will bring more money into the game for sure," he said to Sky Sports.
"From Rangers' point of view it's an opportunity to build now on the platform that Mark and Davie have created there, and for Celtic they are going to have the old enemy back.
"At least four games to look forward to for everyone and it whets the appetite again. I think it's really good for the game."
April 17 throws up the chance for both groups of fans to rediscover their disdain for one another as Celtic and Rangers clash at Hampden Park in a Scottish Cup semi-final.
The Hoops, who look on course for a fifth successive Premiership title, will be determined to bring their bitter rivals back to earth and show them that there is a big gap in quality between the duo.