A report claims that that the club have already agreed a deal to undergo an expensive rebrand, and fans are not happy.
Villa are doomed to relegation after a catastrophic league campaign which has seen them win just three times all season long, and are preparing for the culture shock of the Championship.
In the last three months, the club have appointed a new chairman in Steve Hollis, new directors including club legend Brian Little and former FA chairman David Bernstein, and sacked sporting director Hendrik Almstadt and CEO Tom Fox.
Villa are likely to have to undergo a series of cost-cutting messages including an overhaul of the playing staff as they look to a first season outside the top flight in nearly 30 years.
However, according to a report from the Birmingham Mail, those changes will include a revamp of the club's badge which was already agreed by the club's previous administration under Fox.
The alterations, which will include removing the word 'Prepared' from the crest and updating the logo on the club's kit and around Villa Park and the Bodymoor Heath training ground, will allegedly cost around £2 million.
The report also claims that the new board under Hollis would not have accepted such plans, which will likely seem to many an unnecessary expense at a highly precarious time for the club.
Unsurprisingly, many Villa fans on Twitter were far from happy with the speculation.
Taking the "Prepared' slogan off the #avfc crest is another hair-brained scheme and attack on our heritage. Oh it will cost £2mil - WTF!— Mike McKenna (@Hmmckenna) April 5, 2016
Have #AVFC higher ups not done enough to the club. Now changing the badge and gettig rid of our motto! Stripping the club of everything!!— Colin Cahalane (@ColinCahalane) April 5, 2016
Taking the word prepared away from the badge is showing that everything has gone wrong under Lerner at the Villa. #avfc— Michael James Lacey (@MJLacey20) April 5, 2016
Others, however, chose instead to focus on how apt it is of the club to remove the word 'Prepared' from the badge given the club's alarming slide over the last few years.
Aston Villa drop prepared from their badge. The new motto will be 'surrendered' #AVFC— Scott (@DJ_Jammo) April 5, 2016
Only right villa get rid of the prepared on the badge, God knows we haven't been for at least 7 years.— Andy (@Tebroc1991) April 5, 2016
it's very fitting that Villa are taking the word 'prepared' off the badge— Sam (@s4myoung) April 5, 2016
Aston Villa paid a branding co £2m to remove the word Prepared from their crest. Prefixing it with Badly would have been more appropriate— Paul Silburn (@PaulSilburn) April 5, 2016
I think its trading standards who have told us to remove 'prepared' from our badge or face prosecution for misrepresentation #avfc— Phil Arnold (@PhilArnold4) April 5, 2016
To be fair, the word "prepared" has been inappropriate for the last four years #avfc— Al H (@RevAMol) April 5, 2016
Meanwhile, Villa fan and former striker turned pundit Stan Collymore left his followers in no doubt as to his opinion on the matter with a strongly-worded tweet.