Aston Villa fans react to report that club will rebrand their badge

Trinity Road Stand - Aston Villa

A report claims that that the club have already agreed a deal to undergo an expensive rebrand, and fans are not happy.

Aston Villa are set to spend around £2 million on rebranding their badge for next season despite the financial hit of relegation, according to a report from the Birmingham Mail.

Villa are doomed to relegation after a catastrophic league campaign which has seen them win just three times all season long, and are preparing for the culture shock of the Championship.

In the last three months, the club have appointed a new chairman in Steve Hollis, new directors including club legend Brian Little and former FA chairman David Bernstein, and sacked sporting director Hendrik Almstadt and CEO Tom Fox.

Villa are likely to have to undergo a series of cost-cutting messages including an overhaul of the playing staff as they look to a first season outside the top flight in nearly 30 years.

However, according to a report from the Birmingham Mail, those changes will include a revamp of the club's badge which was already agreed by the club's previous administration under Fox.

The alterations, which will include removing the word 'Prepared' from the crest and updating the logo on the club's kit and around Villa Park and the Bodymoor Heath training ground, will allegedly cost around £2 million.

The report also claims that the new board under Hollis would not have accepted such plans, which will likely seem to many an unnecessary expense at a highly precarious time for the club.

Unsurprisingly, many Villa fans on Twitter were far from happy with the speculation.

Others, however, chose instead to focus on how apt it is of the club to remove the word 'Prepared' from the badge given the club's alarming slide over the last few years.

Meanwhile, Villa fan and former striker turned pundit Stan Collymore left his followers in no doubt as to his opinion on the matter with a strongly-worded tweet.

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