The Hammers go into the clash knowing that a victory could potentially see them climb above Manchester City in the fourth and final Champions League qualification spot.
And co-chairman Gold has taken to Twitter to predict a relatively comfortable win for the Irons, who have lost one of their last eight league encounters - a 1-0 defeat at Southampton.
Yes I agree. I've got us to win by two goals to nil. dg https://t.co/P1ND9DsTW2— David Gold (@davidgold) March 31, 2016
It should be an easy afternoon for the hosts, but they go into the clash on the back of disappointing draws away at Manchester United and Chelsea - good results in isolation, but they were minutes away from wins on both occasions.
Given that they would've been disappointed with the draws, it is perhaps indicative of the mentality that Bilic has helped create since arriving at the club last summer.
They have, however, stuttered in the lesser games at times, and the question is whether they can dispose of Palace. Teams with serious top-four ambitions would.