Spanish striker Alvaro Morata is a player who over the last 12 months has increased his reputation from a top prospect to a player capable of performing on the big stage.
He led Juventus to the Champions League final last season and scored a sensational goal against Bayern Munich a week ago, despite being on the losing side to Pep Guardiola's team.
Understandably the former Real Madrid striker is in demand, with huge price tags quoted, and three Premier League teams claimed to be in the hunt.
Italian outlet Tuttomercatoweb are claiming that Tottenham Hotspur are interested, even reporting that head coach Mauricio Pochettino regularly speaks to Morata, adding that Chelsea and Arsenal also want to sign the striker.
The report reads: "Telephone calls from Pochettino arrive at regular continuous intervals, but beyond Tottenham there's Arsenal who with Morata in place of Giroud could have a definitive say in the title hunt, not to mention the aims that Antonio Conte will have in the market with Chelsea, given that he came so close to having Morata at Juventus."
To add to the mix, his former side Real Madrid have first refusal to sign him this summer - providing they are not stopped by a transfer ban.
Yet Spanish newspaper AS report that Real want to buy him back at £24 million, only to sell him on for a profit, believing they can get £40 million from a Premier League side.
This season however Morata has not exactly been prolific despite scoring goals at big moments. He has just eight in total.
A history of Tottenham interest
This is not the first time Tottenham have been linked with Morata, and their reported interest pre-dates Pochettino's appointment by the club, who used to manage in Spain at Espanyol while Morata was at Real Madrid.
In 2013 The Guardian reported Spurs were insistent Morata sign as part of a deal to sell Gareth Bale to Madrid, but were unsuccessful in this regard, while months after selling Bale, The Mail reported Tottenham still were keen on signing Morata on loan from Real.
Despite these long held interest, Tottenham made an attempt to sign Morata in January which was turned down by Juventus, The Mirror reported.