Arsenal have been woeful in front of goal this season, and are in desperate need of a world class striker.
Real Madrid are apparently looking to buy the young Spaniard back from Juventus, in a deal similar to the one that saw Arsenal buy-back Carlos Vela, only to instantly sell him on again for a profit.
It is a rumour that refuses to go away, and this time, there seem to be genuine reasons why it might actually happen.
The new-look Madrid under Zinedine Zidane will be looking to spend vast sums of money on bringing an array of world class stars to the Bernabéu. A Summer similar to that of 2009 when Cristiano Ronaldo was signed alongside Kaka, Karim Benzema and Raul Albiol is expected. There's already talk in The Sun of a £250 million spending spree, with Sergio Aguero and Robert Lewandowski among the reputed targets. Any kind of profit they could make on Morata would be useful, and they will look to utilise their buy-back option.
The 23-year-old Juventus striker would be the perfect fit for Arsenal. He is experienced, yet he can still be moulded and developed in order to reach his full potential. One thing he would definitely bring to the North Londoners is his penchant for shooting from long range. He is also very comfortable receiving the ball in tight spaces, and has a great eye for the killer pass.
Morata's goalscoring record isn't exactly prolific, however. In his career he has scored 48 goals in 147 appearances, although more than half of those have been as a substitute. He has proven pedigree though, representing Real Madrid and Juventus at the highest levels.
One factor in whether the deal is completed or not, will be who is in the hot-seat at The Emirates next season. Arsene Wenger has been under fire over the past few weeks with Arsenal exiting two cup competitions, whilst sitting 11 points behind league-leaders Leicester.