West Ham United are reportedly set to invest in their first-team squad again in the summer transfer window.
The Hammers have shown great ambition in the transfer market, and they appear to have big plans for the summer.
Sky Sports suggest that West Ham will pay up to £40 million to score the arrival of a top class forward.
And Sullivan believes that their pursuit for talent is aided by the fact that they are based in England’s capital.
“Being in London, with 60-70 per cent of players, it is a major advantage,” he said. “We know about clubs up north signing players and telling them, ‘We’re only an hour from London' — but they leave out the fact that that’s [if you travel] by private jet or helicopter!”
West Ham were particularly active last summer, when they brought in the likes of Dimitri Payet and Manuel Lanzini to bolster their squad.
The Hammers' summer spending has helped them this term, with Slaven Bilic’s side now making a push for the top four places.
West Ham now have a squad which is packed with talent, but they appear to have plans to inject even further quality into their line-up.
The Hammers are moving into the Olympic Stadium next season, and the club has big plans to make their first campaign in their new home a memorable one.