Allan Russell is a name that will be unfamiliar to many Newcastle United fans, but he may well take some of the credit for Aleksander Mitrovic's dramatic late equaliser in the Tyne-Wear derby on Sunday.
Russell, a former striker for Kilmarnock and Hamilton, is the brains behind the Superior Striker programme that, according to its website, is designed to "maximise the overall performance of attacking players," and has made its founder one of the most sought after young coaches in Europe.
"Allan has a client list full of Premier league, top European, Champions League and International players all seeing instant and long lasting results and improvements in their game," it adds.
Rafa Benitez is the latest addition to Russell's long list of admirers, enlisting the 35-year-old to help try and bring out the best from the Serb, whose goal on Sunday was just his seventh since arriving from Anderlecht in the summer.
The 21-year-old was put through his paces during his first session under the programme on Friday.
And the hard work seemed to pay off for Mitrovic, who popped up seven minutes from time to guide home a towering header and rescue a precious point against his side's most bitter of rivals, seemingly vindicating Superior Striker's promise of "instant" results.
If the Spaniard does succeed, Allan Russell's client list may well get a little bigger.