Lafferty, 28, joined Norwich from Palermo back in 2014, but has made just three appearances in all competitions for the Canaries this season, becoming something of an outcast under Alex Neil.
However, Lafferty hit seven goals during Northern Ireland's Euro 2016 qualifying campaign, firing his country to the finals in France this summer - and unsurprisingly, his exploits on the international stage have triggered interest in his signature, even though he has been on the sidelines at Norwich.
Many had expected Lafferty to join Championship side Leeds United, but The Mirror now claim that Lafferty is set to snub a move to Elland Road, and instead join their Yorkshire rivals Sheffield Wednesday.
The Owls are pushing for promotion to the Premier League via the play-offs, but Carlos Carvalhal may seek more firepower alongside the likes of Atdhe Nuhiu, Lucas Joao, Gary Hooper and Fernando Forestieri, with Lafferty potentially poised to reunite with former Norwich striker Hooper.
It's claimed by The Mirror that Lafferty wants to try and help Wednesday return to the Premier League, and promotion would hand Wednesday the chance to sign the 6ft 4in striker permanently, with a deal allegedly costing around £1.5m.
The news will come as a blow to Leeds ahead of Thursday's loan deadline, but manager Steve Evans may now choose to save his money for the summer transfer window instead of looking for another striker.
Do you think Lafferty would be a good signing for Wednesday?