Liverpool fans celebrate news of Ian Ayre's departure on Twitter

The Reds' CEO is due to step down next summer.

He was the man who sanctioned big-money moves for Mario Balotelli and Lazar Markovic amongst others, and urged supporters to "study the facts" over a proposed ticket-price hike which his seniors later reversed, before apologetically admitting: "we got it wrong".

Now, it's been announced via the Liverpool website that red-faced (in more ways than one) CEO Ian Ayre is to leave his post - albeit not until the summer of 2017, when his £1.2million-a-year contract (per the Independent) is due to expire.

Ayre, who was chief executive and chairman of Huddersfield Town before returning to the city of his birth, initially arrived at Anfield in 2007 as the Reds' commercial director, going on to become managing director and finally, landing his current role.

The Independent credits Ayre with securing Liverpool's lucrative shirt sponsorship with Standard Chartered, and cites this as being instrumental towards him landing the top job, while Fenway Sports Group, the Reds' owners, describe him as having transformed Liverpool from a club the brink of bankruptcy to one which "enjoys strong financial and operational health".

But in the eyes of the fans at least, that won't ever be the 52-year-old's legacy - as outlined below...


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