The Arsenal majority stakeholder has actually uttered the words 'if you want to win championships then you would never get involved.'
If you are interested in supporting a profit-making business that will play Champions League football every season, Arsenal is the club for you.
Year on year, the Gunners finish in the top four and are even winning FA Cup trophies - distinct positives.
But, if it's ambition you want, the Emirates Stadium isn't for you. And majority shareholder Stan Kroenke's latest admission actually confirms why Arsenal fans have been left so frustrated in recent years.
Indeed, according to the London Evening Standard, the American has explained his defeatist approach and quite simply admitted the business side of the club is of more interest to him than winning on the pitch.
Besides, Arsenal no longer have the FA Cup this season - and Kroenke's attitude suggests losing to Watford on Sunday afternoon is the type of result that is absolutely fine by him.
He is quoted as saying by the Standard: "For me, being an individual owner, I have to have some sort of reality involved.
"If you want to win championships then you would never get involved. I think the best owners in sports are the guys that sort of watch both sides a bit. If you don't have a good business then you can't really afford to go out and get the best players unless you just want to rely on other sources of income."
His next quotes, though, are even more worrying for Gunners fans. Alas, he feels not spending is justified... because rich owners of others clubs may lose interest and leave. Really:
"But the problem I saw with all of that; those people can lose interest. It doesn't mean that they will, but I sort of threw that out there: 'What happens when the Middle Eastern family, this thing's costing a lot of money and they decide to go home?' I said what really happens in those situations is the fans get hurt because the players get picked up and paid if they're good, the front office gets other jobs."
That's why Arsenal haven't won any Premier League titles recently, then. Once Manchester City, Manchester United, Chelsea and maybe now even Leicester, Bournemouth and Everton's owners all leave, the north London side will swoop in...