Speaking about Carroll, Bilic said: “Is he okay with his role as an impact player? Well, first of all I am not okay with it and no one wants that label. Unfortunately this season, because of injury, has been very much on and off for him and that reflects in his level of fitness.”
Carroll has spent much of the season injured, which means his impact for the Hammers has been limited.
He has played only 19 Premier League games, starting just seven, and his biggest impact has come when utilised as a substitute.
His height and physicality make him an alternative threat than the other strikers Bilic can call upon, and it is obvious that teams fear facing Carroll.
However, Carroll would be better served if he could start more, and Bilic has admitted that he doesn’t like only having the striker as an impact player.
Carroll himself is likely not very happy with his playing situation, but injuries have really curtailed his progress this season.
Having spent the end of last season out injured, this year was meant to be the one in which Carroll properly established himself as a starting Premier League striker, but more injury problems continue to define his career.
Many West Ham fans believe it is time to cash in on Carroll, but if he can get back to full fitness and stay injury free, he is a truly talented striker.