West Bromwich Albion legend Bob Taylor has insisted to the Express & Star that it is time for the club to start aiming to become a consistent top 10 Premier League side after pulling into the safety of mid-table.
Tony Pulis' side beat Manchester United 1-0 at the Hawthorns last weekend to make it three wins from their last four league matches and leave the club with just two defeats in 11 in the Premier League since Boxing Day.
That run of form has seen the Baggies move from relegation strugglers to being on the verge of breaking in to the top half of the table, and leaves them just five points off Liverpool in seventh.
Taylor, who scored 131 goals in 377 matches across two spells with Albion in the 1990s and early 2000s, insists that it is time fort the club to start aiming higher.
He told the Express & Star: "We’re an established club in the Premier League and we shouldn’t be fighting relegation or thinking about being down in that bottom six.
"We need to be higher, we need to be looking at that top 10 and getting inside that top 10, and I hope we can do it."
Since winning promotion back to the Premier League in 2010, Albion have finished in the top half of the table twice in five seasons, under current England manager Roy Hodgson in 2011-12 and his replacement Steve Clarke the following year.
After narrowly avoiding relegation in 2013-14, they finished 13th last season after Pulis' arrival as manager last January steered them into the safety of mid-table.
West Brom face a tough trip to Arsenal on Saturday as they look to continue their good form.