The French international has been a revelation since joining Slaven Bilic's side last summer, racking up seven goals and five assists in 20 Premier League appearances in his debut season in England despite missing two months through injury.
His impressive displays in midfield have seen him lauded by teammates, former players, and pundits alike, and has already seen him linked with a multi-million pound summer move.
Now, the 28-year-old has revealed that it was another fan favourite that persuaded him the move to Upton Park would be the right one, and he also hailed the passion and dedication of the Irons fans.
"He would talk about how passionate the supporters are, so it wasn’t a complete step into the unknown when I moved here. The fans are truly crazy about the team and turn up for every game. Their passion is incredible. Home and away, they’re always there to support us. It doesn’t matter whether we play in London or in the north of England.
"The reception when I came on against Liverpool was absolutely incredible. It’s something I will never forget. They show me so much love every day that it’s an absolute pleasure to play for this team, home or away."
Former England international Cole played 150 times for the Hammers after coming through the club's youth system, before adding another 37 appearances in an 18-month return to the club from 2013 to 2014.
The current Coventry City star played with Payet at Lille whilst on loan at the French club from Liverpool in 2011-12.
Meanwhile, Payet and his teammates will look to deny London rivals Tottenham the chance to move top of the Premier League table and themselves potentially leapfrog Manchester United into fifth with a win against Spurs at Upton Park on Wednesday night.