HITC Sport understands that West London giants will compete for French star.
Incoming Manchester City boss Pep Guardiola has already made it know to his future bosses that he wants the French star, whilst Barcelona and Bayern Munich are also keen.
Chelsea now hope that they could hold the key to doing a deal with Juve by offering Matic, who has fallen from grace at Stamford Bridge this season.
The Serb returned to the club from Benfica in 2014 when they paid over £20million to sign a player they initially allowed to leave in 2011, and he played a key role in their title success in 2015 but his form since has dropped off and Chelsea's called off contract talks when he was on the verge of signing a new deal.
Juve have long accepted that Pogba is set to depart this summer and are open to the possibility of landing Matic, but they have told all interested parties that the final decision will be left to the player - as long as their valuation is met.