The Queens Park Rangers owner has been reflecting on a disappointing campaign so far.
The R's were looking for a steady Championship campaign this term... initially.
However, when it was confirmed the likes of Matt Phillips and Charlie Austin were set to stay at Loftus Road, Fernandes 'changed the goalposts' (as his interviewer put it) by targeting promotion.
And Fernandes told the QPR Youtube channel: "No one doesn’t want to go up. We had Premier League players and you don’t want to tell players you are aiming for mid-table every day in training. If we win six games on the trot, who knows? Of course, it looks highly unlikely. But I don’t apologise [for changing the aims]."
Next up for QPR is a home clash against Birmingham City, who have an identical record to the R's over their last four Championship games.
Indeed, Gary Rowett's men have won one, lost one and drawn two of their last four.
Jimmy Floyd Hasselbaink's side, meanwhile, will be on more of a high after their draw at Sheffield Wednesday than when they drew at Bolton.
And they certainly won't be anywhere near as low as they were after losing 3-1 at home to Fulham.