Report: West Brom looking to appoint new technical director after transfer failures

West Brom - The Hawthorns

West Brom are reportedly pushing to appoint a new technical director.

According to The Telegraph, West Bromwich Albion are looking to appoint a new technical director in a bid to cure their transfer woes.

The Baggies currently lie eight points clear of the relegation zone, but have won just one of the last six Premier League games as the pressure mounts on manager Tony Pulis.

Fans called for the Welshman to go after last week's 3-1 FA Cup defeat to Reading, but Pulis remains in the hot seat, with a summer change potentially on the cards.

However, chairman Jeremy Peace may have plans for other changes and appointments too, with The Telegraph reporting that a new technical director is on the wish list.

It's stated that, since Dan Ashworth left the role to join up with The FA in 2013, Peace has been concerned with West Brom's work in the transfer market, and a technical director will be targeted to solve those problems.

A look back at West Brom's signings tells a clear story; in the summer of 2014, the Baggies signed players like Jason Davidson, Chris Baird, Brown Ideye, Joleon Lescott, Giorgos Samaras, Sebastian Blanco and Silvestre Varela - none of those players remain with the club, less than two years since signing.

Last summer wasn't much better either. James Chester has made little impact since signing from Hull City, whilst Rickie Lambert hasn't had the desired impact having been lured from Liverpool. Goalkeeper Anders Lindegaard was signed from Manchester United, but has been loaned out to Preston having been frozen out under Pulis, whilst Arsenal loanee Serge Gnabry had his deal cancelled in January after only three appearances.

The recent record in the transfer market is an ugly one for West Brom, and Peace's pursuit of a new technical director may be the key - and if Pulis goes at the end of the season too, we could see a new-look Baggies side, and staff, next season.

Do you think West Brom need to appoint a new technical director?

Register for HITC Sport - Daily Dispatch