And Gold is expecting fans to respect Allardyce, suggesting he did everything he was asked during his time with the east London side.
I'm sure our fans will show Big Sam there appreciation for achieving everything we asked him to do. dg https://t.co/7KEJUDlfa8— David Gold (@davidgold) February 24, 2016
However, a number of West Ham fans have responded suggesting the Black Cats boss may have earned a few boos on Saturday.
Indeed, many haven't taken to well to Big Sam's comments about the Hammers and their supporters - both during his time at the Boleyn Ground and since joining Sunderland.
One Sunderland fan also responded to Gold, criticising the West Ham faithful for not respecting Allardyce.
Here's a selection of how supporters replied to Gold on Twitter...
@davidgold some of your 'fans' don't show him respect, some 'fans' they are— James (@jamesssxo) February 24, 2016