Sunderland are said to be one of a number of clubs interested in the 27-year-old.
The Black Cats were reportedly one of a number of clubs who scouted the forward during Gent's Champions League tie with Wolfsburg last week.
It seems that manager Sam Allardyce is already planning ahead to next season despite the precarious position his side remains in, though the picture has improved in recent weeks as they moved to within a point of safety.
The report also states that any price tag for the forward in the summer is likely to be lower than the 14 million Euros (£10.95 million) that Aston Villa were said to have been quoted for him in their attempts to sign him last summer.
The 27-year-old has managed to find the net on 13 occasions in all competitions so far this season from 38 games, which is a handy goalscoring record. If replicated in the Premier League, it would be hard to argue this kind of signing for Sunderland if they are to secure their safety, as it seems he could be the kind of signing that could allow the side to kick on a little - as well as providing another option in the final third. At around 6 ft 2', it's the kind of forward that Allardyce would like in his side, given the recent history of his management.
It seems as though the club would face a lot of competition from other Premier League clubs, and it would represent something of a coup if Allardyce were to get his man in the summer, provided they have secured their league status beforehand, of course.