According to The Chronicle, Newcastle scouted Dimitri Payet on a number of occasions during his time at Marseille, but chose not to bid for him because of his age.
Payet, 28, had starred for Marseille last season, racking up a stunning seven goals and 16 assists in a superb campaign in France, before heading to the Premier League with West Ham.
Now in England, the French playmaker has taken the Premier League by storm, hitting seven goals and five assists, whilst he has also notched two FA Cup goals after an outstanding performance against Blackburn Rovers on Sunday afternoon.
Payet has earned comparisons to former West Ham stars Paolo Di Canio and Carlos Tevez, establishing himself as an Upton Park hero even before signing a new contract earlier this month.
Many have wondered why West Ham were able to sign Payet with such little competition for his signature, and now a report has suggested a main reason why Newcastle chose not to pursue him despite their fondness for signing French players.
The Chronicle report that Newcastle scouted Payet on a number of occasions, but ultimately chose not to sign Payet because of his age, and chose to sign his much younger Marseille team-mate Florian Thauvin instead - a decision which hasn't paid off.
Payet is almost 29, but his quality has seen West Ham challenge for European football, whilst Newcastle are battling relegation and have already loaned Thauvin back to Marseille. They may have believed that Payet didn't have much of a re-sale value, but right now, there is no questioning which player is worth more - and the Magpies may live to regret their decision.
Would Newcastle still be battling relegation even if they'd signed Payet?