The R’s have been starved of success over the last two seasons, and Hasselbaink is looking to implement a change on both the players’ and supporters’ mentality.
So far the Dutchman has won just two of his first 13 matches, but he insists that he is starting to lay the foundations to be successful in the future.
Hasselbaink feels that Rangers have made progress under his stewardship so far, but insists that there is no overnight fix to their problems.
“We want to improve match after match and put our foundations down for the way we want to be – the way we need to be,” the former Burton Albion boss said.
“Our mentality, the mentality at the club, the change at the club – we are already starting with that. That is what needs to stream through from the players to the fans.
“It’s not going to be there in one week or in two. There’s a lot to be done.”
QPR’s most recent match finished as a 1-1 draw against Bolton Wanderers, with the London club fighting back in the last minute to claim a point.
Matt Phillips scored the injury-time equaliser, but the result has not appeased QPR supporters’ concerns entirely.
Rangers have performed well below expectations so far this term and they are currently occupying a mid-table spot in the Championship table.
Hasselbaink’s side are 13 points back from the play-off spots and they appear to be preparing for another season in the second tier next year.