The Hammers are currently sitting seventh in the Premier League table, level on points with Southampton in sixth and just a point behind Manchester United in fifth.
They are also enjoying success in the FA Cup, having seen off Liverpool in the last round to set up a fifth round clash with Championship side Blackburn Rovers on Sunday.
There is now a debate about which competition the Hammers should focus on, but as far as Gold is concerned, the FA Cup is more important to them as a club.
“I think right now the FA Cup just feels more important than the league,” he told whufc.com.
“There is no doubt that Slaven, like us, would accept slipping the odd place in the league at the end of the season if it meant us putting out our very best side in every round of the FA Cup.”
“Everyone around the club - the board, the manager, players and fans want to win this trophy in this very special year for our club.”
Winning the FA Cup is certainly within West Ham’s grasp this season given how the draw has panned out.
The Hammers were handed a very winnable clash with Rovers, while several of their Premier League rivals were given much harder ties, with Chelsea v Manchester City the standout clash.
That means the Hammers could be handed a good draw if they progress again, and the idea of winning it as a fitting send off for Upton Park is certainly one that has captured the fans’ imaginations.