FC Midtjylland Jess Thorup has been quoted by Sky Sports as saying that the Danish club are right to charge supporters £71 to watch their Europa League tie with Manchester United.
Earlier this season, Southampton fans were required to pay just £22 to watch their side face Midtjylland on away territory, but with the fixture being considered as the biggest since they were founded in 1999, the Wolves have decided to capitalise on the opportunity.
With the MCH Arena possessing a capacity of just 11,800, ticket prices have been increased, but supporters travelling from the North West of England have indicated that they will stage a protest during the match.
However Thorup, who has guided Midtjylland through to the knockout stages of a European competition for the first time, has argued that the club's board took their own supporters into consideration when opting to charge an increased fee.
He said: "I think this is probably the biggest game in the history of this club, and I am very satisfied the club have decided to play here - we could have moved the game to a bigger stadium to get more spectators and maybe earn some more money, but we decided to play here.
"I haven't heard a lot from our own fans about the price. Although I hear everyone is paying the same price, I think it is maybe a fair price but I don't think I have to get into an argument about this. I hope, at least, that everybody gets some value for their money."
The price of tickets has been a hot topic for debate in recent weeks, with a protest from Liverpool supporters leading to the club's owners abandoning plans to charge a match-day ticket price of £77 next season.