The former and current Newcastle bosses have been cleverly compared...
Today (Sunday) is Kevin Keegan's birthday.
There have been many lows since the Keegan days - relegation was one of the darkest times.
But not much compares to this season. It's just been so bad from the Magpies.
And 'The True Geordie' has made a brilliant comparison on social media to honour Keegan and show up current boss Steve McClaren.
Indeed, above is photographic evidence of Keegan's passion and desire. It wasn't enough to win the title but it was enough to make his Newcastle team truly brilliant.
But, fighting relegation, what exactly is McClaren's demeanour like...?
The Newcastle coach has been an embarrassment and Keegan must be ashamed of the former England boss. Can the Magpies stay up or will McClaren simply laugh and smile his way to the Championship?