The Leeds owner is said to be readying a controversial move...
Indeed, they are said to be attempting to dismantle the collective selling of TV rights, meaning they are taking on Sky Sports with a move that would affect all 72 Football League clubs.
And the Mail report that Cellino has been slammed by rivals in private, suggesting that a source fears the Italian's 'maverick' spirit is threatening the incomes of other Football League clubs.
Should the report prove true, it would make a welcome change for Leeds fans - it will no longer just be them being against Cellino but rather many of their Championship rivals.
Leeds host Middlesbrough at Elland Road on Monday night (a fixture the Mail suggest is only going ahead due to legal enforcement) and the Whites are currently struggling.
Steve Evans has guided United to 16th in the Championship so far and Cellino will no doubt come under more pressure if Leeds continue to play so poorly.
Earlier this week, fans bought advertising space outside Elland Road to encourage the Italian to sell up - but Leeds took legal action to ensure it was taken down.