The Italian is now the go-to bad owner when fans complain it seems.
Leeds United owner Massimo Cellino has been in the news once again this week, with good reason.
He joked about why he introduced the 'pie-tax' at Elland Road and a sign demanding he left Leeds emerged at the Leeds United ground over the week - which has been swiftly removed.
The Italian remains universally unpopular at Leeds.
In fact it seems that Cellino's reputation now precedes him.
Speaking to The Times this week controversial owner-manager of Kidderminster Harriers in the National Football League has Colin Gordon.
He has worked hard to keep the club afloat but is still not overly popular with Harriers fans. He told The Times:
"I have been called [Massimo] Cellino by a few fans.
"They think, 'You own the club, you're managing the team, it's all about your ego.
"But I've put a fair bulk of my life savings into the club. I'm working 24/7, as is my daughter, for no salary."
This is of course not the only Kidderminster-Gordon-Cellino link of the season. The Harriers employed former Cellino favourite Dave Hockaday earlier in the season, but he did not last long. He left after just three months.
As for Cellino it now appears that the Leeds owner is now the go-to name when fans want to unfavourably compare the owner of their club to another.
That is not a tag to be proud of.