Arthur was regarded as one of the Blues brightest prospects as a youngster, but his career seems to have stuttered more recently.
The 21-year-old has made just two appearances this season, and he has only recently returned to full health after being ruled out with injury.
And Rowett said: “He’s had an injury and been out for a while and comes back now when you look at some of the attacking quality we have got in some of those areas, it’s going to be difficult for him to push his way back in.
“But he is a really talented boy.”
Birmingham have a great deal of options in the wide areas, even after Demarai Gray departed to join Leicester City in the January transfer window.
It means that Arthur will need to regain match sharpness very quickly if he is to break back into contention.
And Rowett has encouraged the youngster to start showing more focus away from the pitch, if he is to start fulfilling his obvious potential.
“Maybe just for him he has just got to be a little bit more focused perhaps, on and off the pitch in terms of what he needs to do - and I think he is,” Rowett added.
Birmingham’s next match comes against Rotherham United on Saturday, and a win could take them into the play off spaces.