We can't decide if we like this or not but Twitter REALLY doesn't!
Change is something that most football fans have to come to terms with – from the home strips being changed to moving stadium – you know it's going to happen.
And with the Premier League getting ready for their multi-billion pound television deal set to come into at the start of next season, they have decided to jazz their identity up a bit.
How? By having their logo re-designed! Don't worry, they've still got their famous lion in the logo, but it's not quite as you remember it.
Just have a look what all that money has gone towards:
Overwhelmingly excited to see the Premier League's new logo. I mean, look at his face, just look at his face. pic.twitter.com/utkMVahyi9— Gary Lineker (@GaryLineker) February 9, 2016
So perhaps it looks alright if of course the Premier League has decided to become a small-scale credit solutions company who trade from a Croydon industrial estate, but as far as we are aware, that is not the case.
As you can imagine, football fans on Twitter jumped straight at the chance to have a right good laugh at the new logo and here are some of the best reactions:
How the new Premier League logo should have been unveiled https://t.co/5pPWus2BLa— Bleacher Report UK (@br_uk) February 9, 2016
Top Corner (@HITCtopcorner) February 9, 2016
Here is the full version of the new Premier League logo revealing its attitude to supporters. pic.twitter.com/tMyxWizXIO— Danny Baker (@prodnose) February 9, 2016