The 22-year-old West Brom forward didn't go anywhere on Deadline Day but is still attracting attention.
Saido Berahino will attract attention and create headlines whatever he does right now. The West Brom forward didn't leave for Newcastle United or Tottenham Hotspur on Deadline Day - and the Baggies' stance from the off made that the likeliest possibility throughout.
But, even now, with the young forward remaining at West Brom, all he has to do is (ignoring Ben Foster's advice) take to Twitter - without even saying anything of value - and he will get responses galore from Tottenham and Newcastle supporters.
That's not to mention West Brom fans themselves, of course. Indeed, on Thursday afternoon, the 22-year-old posted on social media once again. A simple message: SB18. It might not mean anything. If it does, it's perhaps a sign of loyalty to West Brom.
Cue plenty of replies from the Baggies faithful - as well as responses from Spurs and Newcastle fans.
The summer transfer window will no doubt have plenty more Berahino-related stories, with Tottenham and the Magpies probably again linked. For now, he remains 'SB18' at West Brom; here's a selection of the supporter replies to him on Twitter...
@SBerahino didn't Foster tell you to stay off social media Saido?— Daniel Hunt (@danwba27891) February 4, 2016
@SBerahino SB18 4EVA. That needs to be your new number plate, on your new car, which you buy after your new contract.— Davy (@The60ftOctopus) February 4, 2016
@SBerahino definitely wearing a Tottenham shirt under that jacket— SB18 (@DeleBossAlli) February 4, 2016