Defender Sam Byram joined the club from Leeds United earlier in the month while Nigerian striker Emmanuel Emenike signed on loan from Fenerbache on Sunday to replace Mauro Zarate who was sold to Italian side Fiorentina.
Striker Nikica Jelavic looks set to depart for China in the coming days but there was to be no deadline day madness for Slaven Bilic like the summer.
Mixed memories of deadline day
It is fair to say Hammers fans have mixed memories of deadline day.
This time last year, with West Ham in desperate need of extra firepower to kick on after a fantastic first half of the season, Gold stirred up something of a frenzy by tweeting: "Don’t go to bed."
But as the window slammed shut with no arrivals he was criticised by fans and forced to issue a grovelling apology, later adding: "Sorry for keeping you up late."
West Ham endured a disastrous second half of the season and dropped from the Champions League places to 12th by the end of the campaign, ultimately costing Sam Allardyce a new contract.
After a similarly quiet day of transfer activity this year Gold has been trolled on Twitter... by himself.
The Hammers chief has clearly seen the funny side of his infamous posting and said on deadline day evening: "Our press officer Paul Stringer has just rung me to say that our club secretary is about to leave.
"So I assume it's safe 'to go to bed'."
Our press officer Paul Stringer has just rung me to say that our club secretary is about to leave. So I assume it's safe 'to go to bed'. dg— David Gold (@davidgold) February 1, 2016
Hammers fans can afford to laugh given their superb season under Bilic which leaves them in sixth place in the Premier League table, just six points off Tottenham Hotspur in the Champions League places.