Adams made his debut during the victory over Ipswich Town at the weekend.
The midfielder came on for the final few minutes of the club's emphatic 3-0 victory over Ipswich Town at the weekend, and Rowett explained that Adams' performances for the youth team prompted his decision to give him his chance.
"He has done great in the 21s, he has probably been the standout player in those games, which is what we ask those players to do," he told the Mail.
"He has had a little bit of a reward. I think it's important for him."
While Adams' impact on the game against the Tractor Boys was minimal, Rowett will be hoping that his inclusion in the side will indicate to some of the other youngsters coming through at St Andrew's that there are first-team opportunities available if they impress for the development sides.
And with Adams also enjoying a successful spell out on loan with Lincoln City previously, his emergence into the starting line-up will also send a message to those trying to break into the side that time away from the Midlands club should be viewed as an opportunity to prove yourself to your parent club, much like Adams now appears to have done.