Newcastle United have regularly been linked with the England international.
There is no doubt the Magpies need more reinforcements this month as they bid to climb out of the relegation zone and ensure they remain a Premier League club next season, but Steve McClaren’s side cannot focus so hard on one transfer target that they potentially miss out on others in the days ahead.
What Newcastle need most is a new striker and at least one new defender, so while Townsend would be a canny addition to the squad, stepping away from the deal is not one McClaren is likely to live to regret.
According to Sky Sports Newcastle have already made a loan bid for Townsend and a £10.5million offer for a permanent deal, with both being swiftly turned down by Tottenham.
That is Spurs chairman Daniel Levy’s prerogative, but just as the North London club got caught up in a cycle of bids and rejections for West Bromwich Albion’s Saido Berahino last summer, so Newcastle were at risk of the same regarding Townsend.
Tottenham reportedly want £14million for the 24-year-old; a figure that has been reported for some time. So if Newcastle are not willing to pay that, it is best they walk away now and look at alternatives.
There is still time to get more deals done and if the Magpies bring in a quality striker they could secure their top flight status with relative ease given the recent resurgence at St James’ Park.