Sheffield Wednesday will have a new club badge from next season.
Sheffield Wednesday will place a new badge on next season's kits - with the design selected by new owner Dejphon Chansiri.
The Owls are celebrating their 150th season in 2016/17, and hope to earn promotion this campaign so they can spend it in the Premier League.
Whichever division they may be in, the club are paying homage to their roots, with the 'new' badge having historical connections.
Chansiri told the official club website: "Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage.
“Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team’s shirts."
Chansiri added that he had spent weeks working on the project and is delighted with the end result.
Sheffield Wednesday are currently inside the play-off positions, in sixth, despite only managing a 1-1 draw with Reading at the weekend.
Supporters can be reluctant to embrace change, but there was no real major to the decision, even if not all fans were that impressed.
Here is a look at the mixed reaction via Twitter to the new badge...
Loving the new #SWFC badge nice touch by Chansiri , combining our past with our future.— Tomswfc17 (@tomswfc17) January 24, 2016
Don't dislike the badge for next season just prefer the current one #swfc— Paul Andrews (@paulandrews22) January 24, 2016