Birmingham City have already brought in James Vaughan and Will Buckley on loan.
Birmingham have sold Demarai Gray to Leicester City, giving themselves some money to spend over the coming weeks.
The Blues have already been active in the January transfer window, extending James Vaughan’s loan deal and signing Will Buckley from Sunderland for a month.
Rowett is determined to add further quality over the coming weeks, with a number of players in his sights.
"For us we are looking at maybe one more player in the attacking third, to give us something a little bit different," he told Birmingham City’s official website. "Or some extra goals, an extra spark. And then, of course, we are looking at one or two areas defensively we can strengthen.
"The difficulty in this window is that I might want a 6ft 4in left-footed player who has played in the Championship and has experience.
"I might not be able to afford that and might have to get a right-footed one playing in the same position who is 6ft 2in and slightly different.
"You are always trying to get the best player you can and the best deal you can, in the best position that's needed.”
Birmingham have been heavily linked with Middlesbrough attacking midfielder Diego Fabbrini in the Gazette in recent times.
If Fabbrini does arrive, then it would suggest that Rowett would have completed his attacking additions, although the capture of two defenders would still be important.
Birmingham do not have the largest squad in the Championship, but they have managed to compete with the best so far this campaign - and are pushing for a play off spot.