Everton have placed a whopping £65 million price tag on Belgian striker Romelu Lukaku, report The Sun.
The fee is an attempt to ward off interest from clubs including Manchester United, who the report claims are interested along with Paris Saint-Germain.
Lukaku is in the form of his life, scoring 19 goals already this season, and it is understandable he is attracting interest.
£65 million is a substantial sum, it would be a club record transfer, marginally, for either United or PSG to sanction, but it would be worth it.
PSG could replace the fading force of Edinson Cavani, or Zlatan Ibrahimovic, who is now 34-years-old.
If Manchester United could sign him, then the prospect of partnering him up front with Anthony Martial is mouth-watering, and one which could set them up for the next decade.
Remarkably, Lukaku is still just 22-years-old, and has the potential to be a 20 goal a season plus striker for years to come.
As evidenced by the struggles of top clubs including United, to sign a top class striker, Lukaku's talents are rare, and worth paying for.
Unlike a so-called gamble of splashing out on a Neymar, or a Gonzalo Higuain, Lukaku is proven in the Premier League and can handle leading the line on his own.
Considering that Gareth Bale was sold by Tottenham to Real Madrid for £86 million, and especially the £60 million United spent on Angel di Maria, Lukaku for £65 million is a fair deal for a player whose proven quality in his position and potential, is scarce.
There are not many other strikers of the same quality who United could snap up. Pierre-Emerick Aubameyang is one, while Robert Lewandowski is another possibility, but Lukaku deserves the accolades and high price tag, and if he performs well at Euro 2016, the fee may end up looking even more like even more of a bargain.