The Reds are reportedly willing to offer £45 million for the Spanish striker.
The Reds are in desperate need of a new striker, with the position having been a problem area for the side again this season.
Christian Benteke has failed to prove himself since his big money move from Aston Villa, while Daniel Sturridge has once again struggled to maintain his fitness on a long-term basis.
That has led manager Jurgen Klopp to seek a new striker, and he has reportedly identified Juventus striker Alvaro Morata as the man he wants to lead his front line.
He is reportedly willing to spend €60 million, around £45 million to secure the Spaniard, but that offer will be rejected by Juventus, who are not keen on a sale, reports La Gazzetta dello Sport.
It had been felt that they may consider a sale to fund a move for PSG striker Edinson Cavani, but that is not the case and they are keen to hold onto Morata now and in the summer.
Liverpool then, will have to turn their attention elsewhere, although it seems they are certainly willing to spend big to solve their goalscoring issues in future.