The West Ham United teenager could become a Hammers legend in time.
The 17-year-old is one of the most talented youngsters to come through the Hammers academy for many years and he showed what he could do in the opening day victory against Arsenal. But since then he has only featured sparingly and if the London club want to keep him happy, there seems a very simple solution.
Oxford has his head screwed on and will know he can develop effectively at West Ham; the problem comes when the big boys sniff around – potentially both here and abroad – and a player craves more chances elsewhere.
Just ask Manchester United fans, who knew early on that Paul Pogba was a supreme talent but watched powerless as Sir Alex Ferguson overlooked him time and again.
That is not the case with Oxford, who has already featured eight times for West Ham’s first-team this season, but to ensure the vultures do nothing more than circle Bilic has a decision to make.
He could send the teenager out on loan to play regular senior football or he could show more faith in him now, selecting him for every match-day squad and ensuring he gets minutes wherever possible. Either way he must do something.
Pogba walked away in a bid for first-team recognition and never looked back, but if West Ham make the right call with Oxford, they need not worry about suffering the same fate.