West Ham United vice-chairman Karren Brady has told The Sun that she thinks Aston Villa should avoid making expensive signings during this month's transfer window.
Villa sit bottom of the Premier League table having won just twice so far this term, and Saturday's 1-1 home draw against Leicester City means that they are currently nine points from safety.
Relegation seems inevitable for Villa this season, barring a miraculous escape, but that puts their January transfer plans in question.
Some fans are keen to see Villa splash the cash on some quality new signings in a desperate bid to achieve survival, whilst others think it's time to plan for the Championship, and avoid making any big-money deals this month.
So far, Villa are yet to make any signings at all, so it's unclear exactly what manager Remi Garde's plan is, and the first new arrival - whenever it may be - could give a big indication to what Villa are thinking.
Now, West Ham United vice-chairman Karren Brady has spoken to The Sun about Villa's situation, commenting on the supporters' frustration, as was evident in the 1-1 draw away at League Two side Wycombe Wanderers in the FA Cup just over a week ago.
Brady also gave owner Randy Lerner some advice, stating that it's too late for a spending spree in January, and the American should instead keep his hand in his pocket and plan for next season.
"Their fans are in such murderous mode they don’t know who to push down the chute first — owner Randy Lerner, boss Remi Garde (below) or the players," said Brady.
"Lerner, trying to sell the club for years, must know the price will be obliterated by relegation, yet he could also be throwing good money after bad if he allows permanent transfers in January. Many fans will want heavy spending but I wouldn’t, it’s too late. Time, I think, to plan for next season," she added.
What should Villa do in the transfer window?