The Leeds faithful are not overly keen on the new man.
Bell worked at Leeds previously, from 2010 for four-and-a-half years, as the Director of Commercial Affairs and arrives at the club from his role as CEO at Sheffield Wednesday - where Pearson formerly worked as well.
“I am pleased to be able to welcome Paul Bell back to the club as our new Executive Director.
“Paul already has the knowledge of Leeds United and the experience needed to help continue to take us forward off the field.
“Sheffield Wednesday were very disappointed to lose Paul and it is not difficult to see why. I look forward to working closely with him at Elland Road.”
However Bell's appointment has not exactly gone down so well among the Leeds United faithful.
On Twitter many have brought up the fact that Bell was once against the idea of a club Twitter feed and are not pleased with his links to the much vilified Ken Bates era at Elland Road.
Bell certainly seems to carry some baggage with a portion of Leeds fans but hopefully the positives outweigh the negatives.
Bell knows the club and with him installed in the management structure hopefully contract talks and transfer negotiations can begin to run a lot smoother.
Here is some of the reaction from Leeds fans on Twitter...
The more I hear about Paul Bell, the more I think he will fit in well with Cellino, Umbers & Evans. Make of that what you will. #lufc— Tommy D (@tdski_LUFC) January 14, 2016
So Paul Bell thinks it's a "particularly exciting time for the club." Why's that then? #lufc— SanMiguelMalaga (@SanMiguelMalaga) January 14, 2016
I’m really not happy about Paul Bell coming back. He’s one of Bates’ minions and not exactly what you’d call a forward thinker #LUFC— Joe LUFC (@LUFC_LUFC) January 14, 2016
I know anything about Mr Bell, but if he worked throughout the Ken Bates and GFH regimes, I'm thinking TURD, & that's me being polite #LUFC— leedshippriest (@leedshippriest) January 13, 2016
Ah bell.... He'll fit in with some of our "fans". #lufc— Sam Patton (@sampatton89) January 13, 2016
Was Bell responsible for 'yellow kits don't sell'? Or was that Harvey? #lufc— CK (@ephemeraljoy) January 13, 2016
Didn't Bell favour naming rights for ER to be sold? #lufc— Dr.T (Shaun) (@DoctorT1992) January 13, 2016