Adidas have been kit suppliers to the England and Wales Cricket Board since 2008 but the £750m shirt deal signed with Manchester United last year has meant their interest in other sports has been scaled back.
The German company have one year still to run on their contract with English cricket and while talk of an early termination has been played down privately, New Balance are already known to be in place as Adidas’s successor.
The New Balance contract is understood to be worth more than the reported £1m a season paid by Adidas. The company has increased its presence in cricket over recent years.
The England players Joe Root, Ben Stokes and Mark Wood have personal sponsorship deals with the sportswear company while their opponents in the current Test series, South Africa, have had their kit supplied by New Balance since the 2015 World Cup.
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