Arsenal have been linked with a move for Pierre-Emerick Aubameyang, the newly crowned African Footballer of the Year.
Which leaves Arsenal with a dilemma. Pay up, or walk away?
The money required would mean a club record fee, and it would be most unlike Arsenal to spend this sort of money mid-season, but the more you consider what is at stake, the more sense it makes.
Already past the halfway mark, Arsenal are in pole position to win the Premier League, with each of their title rivals showing weakness.
Arsenal's main enemy is themselves, and while their current squad may be enough to win the title, signing Europe's most in form striker will more or less guarantee it.
Aubameyang has scored 24 goals in 23 games in all competitions, and has the pace to destroy even the best defences in the Premier League. Playing alongside Mesut Ozil he could break records, and the Gunners could have the fastest front three in world football by playing him alongside Theo Walcott and Alexis Sanchez.
When Arsenal have made big moves they have been in the summer, but the question here, is why wait? Fans would surely recognise that this would be a summer transfer come early, and not expect another £60 million player to join in the summer, appreciating this for what it is, a power play to ensure they win the league.
Aubameyang, 26, would not just be there short-term. The Gabon international can drive the Gunners forward, and with a pre-season behind him, can go on to be a star next season too, and make Arsenal the title favourites for 2016/17 regardless of who Manchester City, Chelsea, and Manchester United appoint as managers.
He would be a huge investment, but the potential return is more than worthwhile - as Arsenal discovered last summer, what is the point in having the money if there is nobody to spend it on?