Karren Brady discusses West Ham's prospects of marquee signing ahead of stadium move

West Ham United chief executive Karren Brady has lifted the lid on transfer plans ahead of the club's summer move to the Olympic Stadium.

The Hammers will leave their beloved Boleyn Ground home of 112 years after their final game of the Premier League season against Swansea City in May.

Slaven Bilic's side are sat sixth in the Premier League table after a superb first half of the season.

They have picked up some notable scalps along the way too beating the likes of Arsenal, Manchester City and Chelsea as well as completing a memorable double over Liverpool in their first game of 2016 last time out.

The Hammers are just four points off the top four. And while a push for the Champions League places may be unlikely, many fans and pundits have tipped the East Londoners to start competing with the elite when they move to the 54,000 seater Olympic Stadium.

'No gimmicks here'

Increased revenue will mean the club can invest more in players and Brady has told Sky Sports the future is bright but won't be filled with gimmicky marquee signings.

"From our point of view being there, filling it is important but using it to help expand our brand globally and attract new players is incredibly important to us," Brady told Sky Sports.

"No I don't think so (West Ham will be making marquee summer signings ahead of the move).

"The fact we would be motivated by bringing in a big name to help sell seats or do something commercial, that's not really what interests us.

"What interests us is having the best West Ham team that play well together, that entertain the supporters and we feel proud that we're involved, so that's what motivates us."

Olympic Stadium factor already paying off

The fact the club is moving to the Olympic Stadium is already paying off.

Key defenders Winston Reid and James Tomkins and skipper Mark Noble have all signed long-term deals with the Hammers citing the excitement around the move as a contributing factor.

And the likes of star man Dimitri Payet, Alex Song and Angelo Ogbonna also bought into the fact they would be playing in the last season at such a historical ground before moving to their impressive new home.

Leaving will be emotional, though, of that there is no doubt.

The ground has been graced by the likes of England World Cup winning trio Bobby Moore, Sir Geoff Hurst and Martin Peters, Billy Bonds, Sir Trevor Brooking, Julian Dicks and more recently that man Di Canio and Carlos Tevez as well as countless greats from opposing teams over the years.

So when they do depart after that final game against Swansea in May, there will be excitement as well as sadness.

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